![]() ![]() With no effect of the size of the enterprise on that relationship. Results indicated a statistically significant positive relationship between the Implementation of online buzz marketing process on social media platforms and SMEs performance. Structural equation modelling and multiple group path analysis were used to test research hypotheses. A sample of 217 respondents who were owners, managers, or in charge of marketing activities completed an electronic questionnaire to provide the data, which was analyzed using the SPSS V22 and AMOS V26 programs. Additionally, a three-step structure for online buzz marketing consisting of value, viral content, and seeding strategy was developed. This includes a summary of its definition and distinctions from Viral Marketing and Word of Mouth (WOM). This study provides an in-depth analysis of buzz marketing, as informed by literature. ![]() Additionally, the study examined the relationship between each step of buzz marketing and SMEs performance. ![]() This study aimed to investigate the relationship between buzz marketing on social media and the performance of small and medium-sized enterprises (SMEs), as well as the moderating effect of enterprise size - which serves as an indicator of resource abundance and scarcity - on this relationship. ![]()
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![]() As Thorpe writes in his Introduction to the biographies, "From. ![]() ![]() For example, especially significant in both books is the skill and boldness of the leader in military affairs. Machiavelli provides the theoretical blueprint for such a leader, and Einhard and Notker provide the details of the life and achievements of one specific leader who certainly fulfilled many of the requirements of that blueprint. Despite this difference in the two books' focus, the study will argue that the authors take the same essential position with respect to the subject: political and military power can be maintained only by a leader who is willing and able to use whatever means are necessary to bring obedience from one's people and to subdue one's enemies. Machiavelli focuses on the theory of leadership and power as he urges it to be practiced by the ideal prince, but he uses historical examples of past effective and ineffective exercises of power to bolster his arguments. The authors of the two biographies of Charlemagne focus on an historical personage and explore leadership and power as expressions of his specific life. ![]() This study will compare two books on the nature of political and military leadership and power, Two Lives of Charlemagne, by Einhard and Notker the Stammerer, and The Prince, by Niccolo Machiavelli. ![]() ![]() ![]() ![]() ![]() My friends and I can’t trust anyone and nothing is as it seems on the surface – not even me. She is an admitted coffee addict who drinks magical potions of caffeine and turns them into magical worlds. Oh – did I mention that he is absolutely sex-on-a-stick gorgeous and he makes me feel things that I never ever wanted to feel for a Fae…every time he touches me or looks at me with those golden eyes seems to pull me further in under his spell, despite my better judgment. Amelia Hutchins is a WSJ and USAT Bestselling author of the Monsters, The Fae Chronicles, and Legacy of the Nine Realms series. ![]() He’s a rude, overbearing egotistical ass with a compulsive need to possess, dominate and control me. What started out as a strange assignment, leads to one of the most gruesome murder mysteries of our times and my friends and I are set and determined to find out who is killing off Fae and Witches alike.Ĭouple of problems in the way – I hate the Fae and the Prince of the Dark Fae is bound and determined that I work for him. Have you ever heard of the old Celtic legends of the Fae - beautiful, magical, deadly and a love of messing with humans just for kicks and giggles? ![]() ![]() ![]() Her cocky and unapologetic mindset was not favored by people who thought of her as cold-hearted, which gave her all the more reason to close her heart toward others. She believed that because all her successes were earned through hard work, she was entitled to them. She practiced every day with her father to reach her full potential, while other girls her age went out to eat ice cream or go shopping. Starting at the age of two years old, she was trained to be a strong victor. Although not a big character at the time, this new release tells the story of Carrie’s career as the world’s greatest female tennis player.Įver since she was born, Carrie and her father, who was once an extremely talented tennis player himself, knew that Carrie would grow to become the best tennis player the world has ever seen. ![]() Taylor Jenkins Reid has published numerous bestsellers in the past, such as the Seven Husbands of Evelyn Hugo, Daisy Jones and the Six, and Malibu Rising, just to name a few.Ĭarrie Soto was first introduced in Reid’s Malibu Rising, which was published in 2021. Her most recent book, Carrie Soto is Back, was released on August 30th, and quickly made its way as #1 in the Goodreads official list of 6 Great Books Hitting Shelves This Week.Īlthough it may be due to the fact that Reid is my all-time favorite author, I loved the story of Carrie Soto from start to finish. ![]() THE New-York Times bestselling author Taylor Jenkins Reid is back. ![]() ![]() However I don't know if I can say that I really enjoyed this installment because it was rather dark and not the fun sexy kind of dark but the scary, heartbreaking kind of dark. Definitely a book I flew through and finished in one day. Is their love strong enough to withstand not only the Lords of Chaos but also Raphael's own demons? ![]() ![]() But when Iris discovers that Raphael's past may be even more dangerous than the present, she falters. Soon he's drawn both to her quick wit and her fiery passion. AND DESIRE Much to Raphael's irritation, Iris insists on being the sort of duchess who involves herself in his life-and bed. But now with the Lords out to kill them both, he has but one choice: marry the lady in order to keep her safe. Rescuing Lady Jordan was never in his plans. A DUKE IN DEEPEST DARKNESS Cynical, scarred, and brooding, Raphael de Chartres, the Duke of Dyemore, has made it his personal mission to infiltrate the Lords of Chaos and destroy them. ![]() only to find she may have been a trifle hasty. When one of the masked-and nude!-Lords spirits her away to his carriage, she shoots him. Her captors are the notoriously evil Lords of Chaos. A LADY OF LIGHT Refined, kind, and intelligent, Lady Iris Jordan finds herself the unlikely target of a diabolical kidnapping. ![]() ![]() Polydectes convinces Perseus to kill the Medusa, a horrifying beast with snakes for hair. They live happily until Dictys's brother, King Polydectes, falls in love with Danae and decides to get rid of her son. Luckily (or thanks to Zeus), the box washes up on a small island, where a kind fisherman named Dictys takes Danae and Perseus in. Perseus is born, and after Acrisius discovers the baby, he puts Perseus and Danae in a box and sets it out in the ocean. Instead, he imprisons Danae in a bronze house without a roof and guards her carefully.Īrcisius does not expect, however, that Zeus will come to her and impregnate her. ![]() The only way to fully prevent this prophecy would be to kill his daughter, Danae, but Acrisius fears what the gods would do to him. ![]() Apollo tells him not only that Acrisius will never have a son, but also that the son of his daughter will kill him. King Acrisius of Argos has a stunningly beautiful daughter but wants a son, so he prays to the gods. ![]() ![]() Athletes have so much to give after their sport, she added. Haunting and evocative, If There Be Thorns is the third book in the best-selling Dollanganger saga, still as gripping and terrifying today as it was when it first appeared. Sinclair is the captain of Portland Thorns FC in the National Womens Soccer League (NWSL). Only forgiveness can truly set them free – but some acts are beyond redemption. ![]() A mysterious journal reveals hidden secrets and opens old wounds, until the anger and hatred that defined their childhood once again dominates their lives. They thought they had left the attic far behind,īut the darkness stalks them, ready to claim the next generation…Ĭhris and Cathy have moved out of the shadow of the attic that brought them so much torment, living a new, happy life with their children and their love. ![]() ![]() The best-selling young adult series that began with Flowers in the Attic continues in the harrowing third book of the Dollanganger Saga… ![]() ![]() ![]() Though Wang interviewed her parents for the book and fact-checked portions of it with them for accuracy, she has not shown them the finished product. ![]() ![]() Nonetheless, her education culminated with a degree from Yale Law School, and she continues to work as a civil rights litigator in a firm she founded with her husband. Starting school in second grade, she was shunted into a special ed classroom where she had to teach herself to read on her own. From the age of 7, she worked alongside her mother in a garment-industry sweatshop and in a freezing sushi factory. Nonetheless, after his traumatic experiences as a child during the Cultural Revolution, her father remained fiercely loyal to the “beautiful country,” which is the literal translation of Mei Guo, the Chinese word for America.īut beautiful is not the word for most of the experiences Wang describes. While both were professors in China, in the United States they did backbreaking menial labor and lived in constant terror and privation well below the poverty line. 7), tells the story of “how one little girl found her way through the terror, hunger, exhaustion, and cruelty of an undocumented childhood in New York’s Chinatown…engaging readers through all five senses and the heart.” It is also Wang’s parents’ story. According to our reviewer, Qian Julie Wang’s debut memoir, Beautiful Country (Doubleday, Sept. ![]() ![]() But she does find a way to find love and build trust in a society that tends to value neither.Īlso, it’s gratifying to see other characters, including Persephone, Adam, the dramatic Artemis and sailor Linus, after several years and the developments in their family, especially as they work together to help Daphne. “Romancing Daphne” is an enjoyable story about a young woman who isn’t the belle of the ball (and usually doesn’t stay as long as her brother-in-law, Adam Boyce, the Duke of Kielder and known as the Dangerous Duke, who tends to scare off suitors). ![]() But his home life hasn’t ever been calm, and he’s faced with decisions that can affect his mother and brother.īut when she finds there are other intents at work and she and James are caught up in others’ plans, Daphne isn’t sure if that trust can be rebuilt. James is surprised by the quiet yet capable and intelligent woman that Daphne is, proving that his initial impression of her needs some revising. She thinks she might have success after all. When she meets James Tilburn, whom she met briefly as a young girl but who didn't seem to connect to her, they slowly build more than just an acquaintance. The third in her series about the Lancaster family, “Romancing Daphne” shares an enjoyable and thoughtful story about the third sister Daphne and her debut London season in 1812.ĭaphne knows that she won’t make the splash in the social whirl that her older sister Athena did several years ago, but is determined to at least try to not be a disaster. Eden and is about Daphne Lancaster's season in London. ![]() ![]() If that sounds like a depressing thing to make a 10-episode TV series about, well, it is. ![]() The melting of the polar ice cap may yet bring about an extinction-level event for humanity, but the members of the Franklin expedition encountered their own apocalypse out there, on all that ice, amid the bleary white. (You may have read about it.) What remains we have found of the expedition suggest a long, slow descent into utter hell, with the survivors perhaps even resorting to cannibalism. The HMS Erebus and HMS Terror, the two warships they retrofitted to be icebreakers, were finally found on the ocean floor in 20, respectively. The expedition vanished, the men never to be heard of again. ![]() The irony of bringing the specter of climate change into his book so late is that Simmons has set the bulk of his novel amid the story of the doomed Franklin expedition, which set sail for the Arctic in 1845 in hopes of finding the Northwest Passage, only to find itself iced in for years on end. Your best day is the end of the world for somebody else. ![]() ![]() It’s Simmons’s biggest swing, decoupling from the book entirely to suggest that the apocalypse is no one moment but rather unfurling all around us all the time. Vox-mark vox-mark vox-mark vox-mark vox-mark ![]() |